In this video, Michelle Chan and Chia Ling Koh explain why Asia's rapidly-expanding market presents opportunities for technology, telecommunications and media companies.

Other topics covered include:

• The relationship between IP and TMT in Asia.
• Why the convergence of media companies, telecommunications and IT providers is changing the market and has led to opportunities for e-commerce, m-commerce and mobile gaming companies
• Why established companies are investing heavily in new startups and promoting innovation.
• Why comparatively heavy regulation in the communications, technology and media sectors in Asia is a particular challenge for European and US companies and investors.
• The cultural differences between Western and Asian companies.
• Why cities like Dusseldorf are branding themselves as the gateway for trade in Asia.
• How Bird & Bird's balance of local knowledge in Asia and international network benefits clients.