Influencer Marketing: how do brands and influencers maintain authenticity?

How important is the contractual relationship between brand and influencer? What changes might we see in the brand and influencer community over the next 12 months?

These are just some of the questions Graeme Payne, Head of Bird & Bird’s Retail & Consumer Group, asked content creator, Adrienne Herbert, and Founder of Creative Impact, Fab Giovanetti, in this interview about influencer marketing.

Related videos

Green Marketing Webinars - The Italian Insight

May 03, 2022

Green advertising is an umbrella term for advertising products or...

Sports Law Q&A: Lord Sebastian Coe & Jonathan Taylor QC

March 10, 2021

Adam Lewis QC (Blackstone Chambers) and Jonathan Taylor QC (Bird...

Flash normativo: SPID per le aziende

November 11, 2021

L’evoluzione normativa dello SPID permette alle aziende di...